A month ago we blogged about the long-awaited TAG Heuer Monaco V4. Just to remind our readers the Monaco V4 is the world’s first watch with mechanical belt drives. Not surprisingly this watch is already turning heads.
The Monaco V4 was one of three finalists in the Grand Prix de l’Horlogerie de Genève’s highly competitive ‘Haute Complication‘ category; this is the Swiss watch industry’s most prestigious award competition.
TAG Heuer has been singled out six times in nine years for its engineering and design prowess.
And this latest recognition comes on the eve of the brand’s 150th anniversary. For Jean-Christophe Babin, the CEO and President of TAG Heuer: “A podium appearance for our latest leading-edge creation — I couldn’t imagine a more perfect birthday present!”
The watch is hand-crafted in industrial-grade platinum and is limited to only a 150 pieces. It has already been an award winner in the concept stage, including Wallpaper Magazine’s ‘Watch of the Year’ Award and Popular Science’s ‘Best of What’s New’ awards.
This new Monaco V4 is the revolutionary new incarnation of the iconic Monaco, itself a record breaking watch, which was first seen on Steve McQueen’s wrist in the 1970 race classic film Le Mans.