This year Baume & Mercier is celebrating its 180th anniversary. In 1830 Louis Victor Baume and Pierre-Joseph Célestin Baume founded the watch makers of the same name in the Les Bois village, in the Swiss Jura Mountains. Their motto, “Accept only perfection, only manufacture watches of the highest quality.” In 1920 Baume & Co became Baume & Mercier with the partnership between William Baume, talented watch maker and grandson of the founder, and Paul Mercier.
One hundred and eighty years of fine watch making results in an envious heritage. And now in 2010 Baume & Mercier watches are on the social media network sites Twitter and Facebook. In creating a Twitter account and a Facebook page Baume & Mercier are looking for novel ways of interacting with watch enthusiasts. And they have chosen an interesting way of going about this.
Through Twitter and Facebook this prestigious watch maker invites internet users to rediscover its heritage and its history. On Facebook they present a diary entitled ‘Secrets of a Watch making Family’ in which the story of the birth of Baume & Mercier is retold in both English and French. Through daily ‘tweets’ and updates anecdotes and insights from the daring watch makers are shared with followers and fans.