Tag Heuer Celebrates the 40th Anniversary of the Iconic Monaco

Tag Heuer Celebrates the 40th Anniversary of the Iconic Monaco

TAG-HEUER-MONACO-LSIn 1969 Swiss watchmakers TAG Heuer broke with tradition and created the first square-cased, water-resistant watch – The Monaco. This watch was also the world’s first automatic chronograph. The Monaco became an instant hit when, a year later, Steve McQueen chose to wear it in the classic car racing film, Le Mans.

In 2009 TAG Heuer celebrates the fortieth anniversary of this iconic watch with the new Monaco Linear System.

Forty years on the Monaco LS retains that once ground breaking square case. But now the Linear System displays the current second in a linear second window at 3 o’clock. The chronograph minutes are displayed at 9 o’clock and the chronograph hours at 6 o’clock, while the date is displayed at 12 o’clock in an angled window.

Faceted indexes, with luminescent markers, are hand-applied to a black dial. Both the minute and hour hands are faceted, polished and fine brushed; also with luminescent markers. The second hand is made of Rhodium and has a touch of red.

The polished and fine brushed stainless steel case is protected by a curved sapphire crystal glass. The watch has a black alligator leather strap or a stainless steel bracelet.

Monaco models continue to offer a watch with authentic and original style that for four decades has led the field with its undeniable and timeless motor racing spirit.

The Monaco LS and other Tag Heuer watches are available from Jura Watches.

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