Last week was a busy one for Omega in London with launches of their redesigned Constellation line and a world wide advertising campaign.
On 14 October supermodel Cindy Crawford and Hollywood actor George Clooney, both of them Omega’s brand ambassadors, were on hand to kick off a new advertising campaign for Omega, at London’s Saatchi Gallery.
The advertising campaign had its global launch on Monday 19 October and commemorates the 10th anniversary of Omega’s co-axial technology. The headlines in each of the advertisements refer both to the ambassador’s professional accomplishments and to OMEGA’s Co-Axial calibres.
The following day, supermodel Crawford was joined by OMEGA president Stephen Urquhart at Omega’s London boutique in London Westfield to launch the redesigned Constellation line. When Cindy Crawford started working with OMEGA in 1995, the Constellations famously became ‘Cindy’s Choice’ in the company’s marketing and advertising campaigns; and she has been associated with the iconic watch ever since.
Later that day Stephen Urquhart and Cindy Crawford hosted an exclusive VIP party at the Almada bar in Mayfair to celebrate the new additions to the Constellation line. Cindy Crawford was was joined by a host of celebrities, including Mel B., Keeley Hawes, Lily Allen, Rhys Ifans and Jasmine Guinness.