A Double Celebration for TAG Heuer

A Double Celebration for TAG Heuer

tag-heuerLast week TAG Heuer celebrated not one anniversary, but two of them. And in great style!

On Wednesday, at the McLaren Technology Centre in Woking, England, TAG Heuer’s Ambassador Lewis Hamilton, the Vodafone McLaren Mercedes Team Principal Martin Whitmarsh, the McLaren Automotive Chairman Ron Dennis, TAG Heuer’s Honorary Chairman Jack Heuer, TAG Heuer CEO Jean-Christophe Babin and some 120 international journalists came together to celebrate TAG Heuer’s 150th anniversary and the 25th year of the brand’s winning partnership with McLaren in F1.

Lewis Hamilton, seen here with Jean-Christophe Babin (left) and Martin Whitmarsh (centre), marked the 25 year partnership with a spectacular entrance arriving behind the wheel of the 1986 F1 McLaren race car wearing his 2009 driving suit and helmet. The car was once driven by a former world champion, Alain Prost.

For their Part TAG Heuer unveiled a stunning new book, TAG Heuer: 150 Years, written by Nick Foulkes charting TAG Heuer’s 150 years in the watch-making industry, as well as two new watches: the aptly named Silverstone, a one-off re-edition of one of TAG Heuer’s most iconic timepieces, and the Calibre 1887, an avant-garde chronograph movement made entirely in-house.

TAG Heuer: 150 Years, is a wonderful tribute to our brand’s history,” said Jack Heuer. “And so are these two new timepieces. A stunning reissue of a great icon and a new, all-TAG Heuer movement – I couldn’t dream of two more spectacular birthday presents!

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