IWC Watches & Tom Brady

IWC Watches & Tom Brady

You don’t need to have watched a game of American football to have heard of Tom Brady. The New England Patriot’s quarterback is a formidable force on the field, playing over twenty seasons and achieving six incredible Super Bowl championships. His mission for excellence doesn’t end on the playing field however, with his own watch collection inundated with only the finest timepieces, most of which are engineered by IWC Schaffhausen.

Since 2019, Tom Brady has been a brand ambassador for IWC with both individual’s quests for excellence, performance and precision seeming like the perfect marriage. Interestingly, however, Tom Brady has had a love for IWC watches way before their partnership began. Even before he found fame, he admitted that in college he had an IWC watch as his screensaver on his laptop and vowed that when he could afford to, he would buy his own. Then, in 2002, at the age of just 24, Tom Brady celebrated the win of his first Super Bowl by visiting a watch shop in Manhattan. From the hundreds of watches and luxury watch brands available, Brady chose a stainless steel IWC GST Chronograph Rattrapante which for several years barely left his wrist.

From that moment, Tom Brady developed a fondness for luxury watches and his collection has now grown to include over twenty pieces with many of this most worn watches from IWC Schaffhausen. From a stunning all-black IWC Top Gun to a sophisticated IWC Portugieser and a robust IWC Ingenieur, Brady might just be one of the brand’s biggest advocates. Even before IWC and Tom Brady became official partners, Johan Rupert, chairman of the Richemont Group, which is the company that owns IWC, gifted Brady a one-of-a-kind IWC Big Pilot watch after his win at the Super Bowl 51 in 2016. His wife Gisele Bündchen also proved her husband’s love of IWC when she gifted him an IWC Portugieser Perpetual Calendar in 18 carat white gold for his 30th birthday.

For those of you looking for some of the exact IWC models that Tom Brady has in his collection, IWC Schaffhausen lists three on their website described as his go-to favourites. The first is an Portugieser Perpetual Calendar model under reference IW503401, a stunning dress piece engineered from 18 carat white gold and housing an IWC-manufactured movement from the 52000-calibre family. The double moonphase display is a centrepiece feature on the blue sunray dial, incorrect by just 1 day in 577.5 years. The perpetual calendar leaves virtually no timekeeping indicator unfilled with displays for date, day, month, year and perpetual moonphase for both the northern and southern hemispheres.

Another IWC watch known to be in Tom Brady’s collection is the IWC Pilots Top Gun Chronograph under reference IW389101. This striking aviation-inspired pieces takes inspiration from the famous flight school of the same name with a highly robust design perfectly suited to the wrists of pilots undergoing complicated manoeuvres in supersonic jets at high g forces. Engineered from robust and corrosion resistant ceramic and titanium, the IWC Pilots Top Gun has become a first choice not only for elite athletes but for US Navy Jet pilots too with the IWC-manufactured 69380 calibre delivering exceptional chronograph complication and a power reserve of 46 hours.

Tom Brady has also been spotted wearing another IWC Portugieser, this time one of their Annual Calendar models under reference IW503501. Dressed in classic stainless steel and a silver-plated dial, this IWC dress watch delivers another outstanding selection of timekeeping functionality including an annual calendar aperture at 12 o’clock for the month, date and day, a small seconds dial and a power reserve indicator for up to 7 days. Powering the complications is another IWC-manufactured 52850 Calibre whose immaculate construction and Côtes de Genève decorated rotor can be viewed through the sapphire crystal glass case back.

For more information on IWC watches and to discover more of Tom Brady’s incredible watch collections, feel free to head over to the Jura Watches website here or get in touch with the team on 01335 453453 or at

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