Maurice Lacroix Expands Aikon Collection with New Rubber Straps & Dials

If you look over the past few years of Maurice Lacroix’s history, there is undoubtedly one model that stands out above them all in terms of both popularity and innovation: the Aikon. The Maurice Lacroix Aikon has been the inaugural model within the brand’s extensive portfolio ever since it’s release in 2016 and five years later, the Swiss watch manufacturer continues to extend the series with a new range of 39mm and 42mm Maurice Lacroix Aikon watches with rubber straps and colourful dials.

Before we dive into the details of the new Maurice Lacroix Aikon 39mm and 42mm watches, we should probably reiterate the importance of this collection. The design of the Aikon comes from the brand’s original Calypso watch from the 1990’s which became pivotal in the brand’s early success for its luxury sports watch aesthetic. The composition of the Calypso was eventually reinterpreted for a modern day audience and launched as the Maurice Lacroix Aikon, first as a quartz model and then later as an automatic. Over the years, the Aikon has been transformed into a never-ending number of reiterations including chronographs, GMT models, skeletonised limited editions, a Venturer, and rare special editions designs designed in collaboration with a variety of sports teams.

As for the new series of Maurice Lacroix Aikon watches, all the familiar design elements are retained including integrated straps, six-claw bezels, and sapphire crystal glass protecting the Clous de Paris dial. The key differences however lie in the addition of the new rubber straps and the return of coloured dials paired with different case sizes. For example, the green-dialled Aikon was originally only available in a 42mm case but now features in the 39mm model. Similarly, the rose dial proved popular in the 39mm case and so is now offered on the larger 42mm model. A first for the collection is a new dark grey Clous de Paris dial which is now available within both case sizes.

The Maurice Lacroix Aikon has been seen on integrated bracelets, leather straps and rubber straps before but for the new additions, a fresh rubber strap design is introduced. Still integrated, the rubber bands feature a handsome textured strip down the centre which replicates the Clous de Paris pattern on the dial. On either side, the rubber straps also have two recessed channels that seamlessly integrate with the case and the lugs. The straps are still engineered from FKM rubber so allow for optimal comfort, water resistance and are less susceptible to fading. They are offered in a variety of colours to match the shading on the dials.

The straps are also equipped with AIKON’s Easy Strap Exchange system, a feature which has suited those of us that like to effortlessly swap between straps depending on our mood and the occasion. For us, there’s nothing better than quickly swapping out the Aikon’s metal bracelet for a rubber strap just before we venture to the gym. For those unfamiliar with the Easy Strap Exchange system, its as simple as pressing a button to release the strap and clicking a new one in. No tool is required!

If you’d like to shop the new collection of Maurice Lacroix Aikon watches, you can do so on the Jura Watches website here. Alternatively, get in touch with the team by calling 01335 453543 or send us a message at help@jurawatches.co.uk.