The retailer, which operates from Ashbourne, Derbyshire along with several boutiques across England, went live on Monday with the MBII customiser, which allows customers to create a Bremont MBII to their own specifications.
Enthusiasts are able to customize their watch via a multitude of options, including dial colour, case material, strap options and more, with hundreds of possible variations.
James Sellors, Manager at C W Sellors Jura Watches, said: “We have always strived to be the first to present our customers with everything that the watch world has to offer, whether that means announcing new collections, or in this case, embedding an entirely new section on our website.
“We are constantly looking for new ways to improve our service and we have worked tirelessly alongside our development team and Bremont to turn this into a reality.
“We are very pleased to be able to offer our customers this innovative tool, which is already proving to be popular.”
The Bremont MB remains the brand’s most popular choice of model, on which Bremont’s custom-made military watches are based. Aside from the obvious military connection with Martin-Baker, the option of different barrel colour possibilities in the MB range has proved particularly popular with collectors, with different colours having a distinct association with various branches of the military.
The online MBII customiser will offer customers the choice of blue, orange, yellow, green, and anthracite as well as military inspired purple, bronze, jet and titanium – red will remain as being reserved solely for Martin Baker seat ejectees.
Customers can also choose to display Bremont’s new movement design via a special open case back version which is a first in the MB collection.
Bremont Co-Founder Giles English commented: “We are so excited to be able to offer Jura Watches customers the opportunity to customise their own unique Bremont watch by using the newly launched configurator.
“Over the years we have seen how fantastic so many squadron MB watches look, so we know that this range is perfectly suited for something of this nature.
“Many customers have expressed a strong interest in being able to create a timepiece that is bespoke to them and we really look forward to seeing their ideas and the choices they can now make.
“Having worked with C W Sellors Jura Watches for many years, they were the perfect partner to initially work with on offering this exclusive service.”
Customers can try out the MBII customiser now by following the link below: https://www.jurawatches.co.uk/pages/bremont-watch-configurator