On October 20th of last year, Baume et Mercier announced that the Baume collection was being integrated as its own collection into the brand’s family of luxury watches. The first of these releases was the Baume et Mercier Baume Ocean, a duo of limited editions designed in collaboration with Waste Free Oceans (WFO) and SEAQUAL INITIATIVE and intended as a commitment to the planet with a case, movement and strap engineered from recycled materials.
The integration of the Baume collection into the Baume et Mercier family marks a huge step for the brand’s development. Previously, their luxury watch designs have been somewhat classic and sophisticated while the Baume line brings a new sense of contemporary minimalism to the portfolio much more suited to youthful wrists. Their collaboration with Waste Free Oceans (WFO) and SEAQUAL INITIATIVE is also very future-thinking with the two partners focusing on the needs of upcoming generations by collecting plastic debris from the seas and transforming it into innovative products like the Baume Ocean watch. The limited edition also symbolises the Swiss watch manufacturer’s own mission to establish its own ecological ethic. With this in mind, Baume et Mercier will be donating 5% of its sales of the Baume Ocean Limited Edition watch to the NGOs Waste Free Oceans and SEAQUAL INITIATIVE.
“The BAUME OCEAN Limited Edition from the BAUME collection is much more than a product. It symbolizes our determination to support our partners – WFO and SEAQUAL INITATIVE – in their daily combat against marine pollution, and to participate in a global consideration of the Brand’s role in today’s society,” explains David Chaumet, CEO of Baume & Mercier.
Starting off the conservation-inspired aesthetic of the Baume et Mercier Baume Ocean Limited Edition watch is its 42 millimetre case. The case is crafted using a recycled plastic cap produced by the NGO WFO made up of 80% recycled plastic and reinforced with 20% glass fibres for increased resistance. According to the Swiss watch brand, Baume et Mercier worked with WFO to select the exact plastic debris that would be used in the making of the watch to make sure it offered the highest levels of performance, durability and quality. The case of the Baume Ocean Limited Edition is then dressed in a choice of blue or green aluminium. The blue model under reference M0A10587 utilises blue on the top ring and as a border around the sapphire crystal case back while the green design under reference M0A10590 attires the whole case is green.
We are delighted to pursue the partnership with Baume & Mercier, which began in 2018 with the BAUME project. Throughout this latest partnership period, we worked in close collaboration for the debris-gathering operations, particularly in the Azores, focusing on the development of high-quality products using recycled materials. The BAUME OCEAN Limited Edition watch is the result of this great collaboration, and it heralds other joint projects based on recycling and the circular economy!” explains Bernard Merkx, founder of Waste Free Oceans.
Like the original Baume watches before it, the new Baume Ocean Limited Edition is equipped with a statement crown at 12 o’clock, wire lugs and an elegantly subdued dial distinctive for its streamlined finish and deep grey colour. The backdrop features a mise en abyme effect across the surface created by various layers such as the recessed hour track at the centre, the sunken date window at 6 o’clock and the textured ring just in from the minutes track around the outer edge. The central hands and date are adorned in a choice of oceanic blue or forest green, depending on which model you choose and powered by the tried-and-tested SW-200 automatic movement. The Swiss made calibre also promises a power reserve of 38 hours, 26 rubies and a frequency of 28,800 vibrations per hour.
To complete the Baume et Mercier Baume Ocean Limited Edition watch, an interchangeable strap is added engineered from a material called SEAQUAL® YARN. The material is crafted from upcycled marine plastic and delivers a comfortable grey textile-like appearance with blue or green overstitching and black trimming along the edge. For extra comfort, the strap is lined with a layer of natural cork and paired with a polished aluminium pin buckle. Like it’s predecessors, the Baume Ocean Limited Edition will also be presented in a hexagonal package made of recyclable cardboard and lined with recycled polyester.
“We are very proud to have BAUME & MERCIER in our community to fight marine litter. SEAQUAL INITIATIVE is a unique collaborative community of individuals, organizations and companies working together to help clean our oceans, raise awareness of the issue of marine litter and highlight those helping to fight it” explains a representative of the SEAQUAL INITIATIVE.
If you’d like to learn more about the Baume et Mercier Baume Ocean Limited Edition watch and order your own, head over to the Jura Watches website here or contact the team by calling 01335 453453.
Specifications: Baume et Mercier Baume Ocean Limited Edition (M0A10587, M0A10590)
- Case Size: 42mm
- Case Material: 80% recycled plastic, 20% fibre glass, blue or green anodized aluminium
- Bezel: Fixed
- Glass: Sapphire crystal with anti-reflective treatment
- Crown: Non-screw locked, 12 o’clock position
- Case Back: Exhibition
- Water Resistance: 30 metres
- Movement: Sellita SW 200 automatic
- Functions: Hours, minutes, date
- Power Reserve: 38 hours
- Frequency: 28,800vph
- Jewels: 26
- Dial: Anthracite grey
- Strap: Interchangeable SEAQUAL® YARN with blue or green overstitching, cork-lined
- Buckle: Pin
- Price: £1,290