Horologii

Parmigiani to Sponsor the Swiss National Triathlon Team

Parmigiani Fleurier, makers of Parmigiani watches, has just been named the official sponsor of the Swiss National Triathlon team.Given their commitment to supporting young Swiss sporting talent, Parmigiani Fleurier has just signed a partnership deal with the Swiss national Triathlon team. And to assist in their preparations for the 2012 Olympic Games in London, the 32 athletes have already been equipped with Parmigiani watches.

The Parmigiani Pershing Chronograph model is the perfect sports watch for aspiring athletes to easily time their efforts on the bike, the road and in the water. The Pershing model is equipped with a 3-metre base tachometer, making race time calculations very simple and easy. It is also water resistant to a depth of 100 metres, so the chronograph is as efficient at timing races in water as it is out of water; crucial for triathletes.

Two words ‘endurance and technology’ are what bring the two worlds of elite sport and haute horlogerie together. Both require perfect mastery of mechanics, whether physical or mental, to produce reliable and precise performance.

In the lead-up to the 2012 Olympic Games, there are a host of important trials awaiting the the athletes before the final team selection. Four men and three women out of the 32 athletes in the Swiss national Triathlon team have been registered to do battle on the world stage in London.

The Pershing Chronograph Asteria, worn by the athletes, was awarded Watch of the Year for 2009 ‘Montres Passion’ public choice.