TAG Heuer have just opened a new flagship boutique in Korea. Not only is there an impressive range of TAG Heuer watches available, but also their various life-style accessories, including glasses, jackets, belts and wallets.
As is to be expected of this truly iconic brand, the Cheongdam Boutique is itself something to behold. The design of the shop-front is bold, with a façade that is made of stainless steel and mesh. And, everything about the shop’s interior is done in such a way as to reflect this brand’s 150 year remarkable history – bringing together TAG and Heuer, tradition and innovation, sporty and elegant, high-technology and craftsmanship, and past and future.
The boutique is itself a lifestyle statement spread out over three floors. Unique display concepts have been used to ensure the customer’s buying experience is as comfortable as possible. A ‘VIP Lounge’ includes a ‘history zone’ and library. And the amazing roof-top café provides a great place to practice your golf putting.
Besides being able to see the latest models, explore the history of TAG Heuer and even relax with a refreshment, there are a number of highly trained consultants on-hand to offer expert advice for their customers’ purchases.
As amazing as this new boutique sounds, you really do not have to go all the way to Korea to get yourself one of the latest TAG Heuer watches; The Watch Gallery in London is an authorised dealer.