Earlier this week, internationally renowned Swiss watch brand TAG Heuer, announced the IT Girl of the moment, Cara Delevingne, as its new feminine ambassador. The top fashion model and bold personality is queen of the media jungle and rules over the ever demanding online realm. Relishing freedom and navigating ever so calmly through the high-pressure world, Ms Delevingne stays true to her ‘take-me-as-I-am’ ethos.
Tag Heuer watches have clearly identified the synergy between Cara and their brand as both use creativity and passion to push past limits and conventions, meaning she perfectly embodies the core values of the Swiss brand.
Cara’s ‘Welcome to the TAG Heuer Family’ soiree was hosted at the exquisite Ecole des Beaux Arts de Paris in the most beautiful of rooms – the Salle Melpomène, the ideal location for such a respected model on the eve of Fashion Week. Echoing the tattoo on the Leo’s index finger (seen as her emblem), Cara was seen cavorting with a lion cub, which she mentioned was her ‘ideal date’. With this unexpected presence of wildness she sauntered down the red carpet into the showcase which had been transformed into a theatre of antiquity before charming the 150 strong audiences of VIPs and journalists.
Ms Delevingne was greeted by Jean-Claude Biver, CEO of TAG Heuer and President of
LVMH Watches Worldwide, offering her a TAG Heuer watch perfectly matching the catwalk princesses Rock’n’Roll glamour. Mr Biver commented “I am delighted to welcome Cara into the TAG Heuer family. This is always a very solemn moment. The TAG Heuer family is not just an idea, it is a team, with true team spirit. We needed someone disruptive yet elegant like Cara to open our minds to the brashness and boldness of today’s youth. TAG Heuer has set its sights on “it-ness”, and Cara is just the person to help us get there. Thank you for joining the team, Cara, and welcome aboard!”
Cara Delevingne’s TAG Heuer watch of choice, the one she was presented with by Jean-Claude Biver and can now be seen wearing, is the Formula 1 Chronograph which sees twelve Wesselton diamond indexes illuminating each hour and a polished steel and ceramic fixed bezel encrusted with another 60 sparkling diamonds. The announcement of Cara’s ambassadorship means she joins the roster of other international superstars including Cameron Diaz, Lewis Hamilton and Steven McQueen.