Michael Kors is an award-winning designer of luxury accessories and ready-to-wear fashion, and is one of the most well-known names in the fashion industry.
But did you also know that Kors is also honoured for his philanthropy?
Kors has been fighting world hunger for more than 20 years as a longtime supporter of God’s Love We Deliver, a New York-based organisation that helps distribute meals to people with HIV, AIDS, cancer and other serious illnesses.
In 2013, Kors also partnered with the United Nations World Food Programme (WFP), using the rising popularity of Michael Kors watches to make a difference to the lives of hungry children.
The 100 Series watch was designed to raise money and awareness for WFP. For each of these limited edition Michael Kors watches sold, a portion of the proceeds are donated directly to the charity. The funds raised from just one timepiece is enough to give nutritious meals to 100 children.
The Michael Kors ‘Watch Hunger Stop’ campaign is supported by Academy Award winner Halle Berry.
“I’m delighted to continue working with Michael Kors and the UN World Food Programme in this effort to achieve a world without hunger,” Berry said in 2014. “Since we first launched the 100 Series watch [in 2013], we’ve helped WFP deliver more than five million meals to children in need. I’m proud of what we’ve done together and eager to continue this effort to make a difference in the lives of people in need.”
The 2014 ‘Watch Hunger Stop’ campaign featured a month-long series of initiatives to coincide with World Food Day. Alongside the sale of Michael Kors watches, the company also gave away free t-shirts and encouraged fans to post their ‘selfless selfless’ wearing the tees on social media. A sweepstakes and customer donations raised further funds for WFP, while a National Geographic film starring Halle Berry on a field visit raised awareness for the cause.
Jura Watches is an official stockist of Michael Kors watches.
