There are two key figures behind Ed Hardy watches – Don Ed Hardy himself and Christian Audigier.
Don Ed Hardy is widely known as the ‘godfather of the modern tattoo’. Hardy has been fascinated with tattoos since his childhood, and now he brings together American, Japanese, Cholo, tattoo, surf and hotrod imagery, together with his passion for various histories of art, his unique mastery of technique, this background gives his artwork a unique edge.
For example, to mark the new millennium, which was in fact the year of the dragon, Don Ed Hardy created a scroll painting 500 feet long with 2000 dragons. The scroll has been exhibited at numerous international art galleries, including The Museum of Contemporary Art in Denver, the Cuenca Bienal in Ecuador and the Yerba Buena Center for the Arts in San Francisco.
French born Christian Audigier has used his design experience and business acumen to launch nine popular brands with over sixty licenses. Today Christian Audigier is a leading fashion icon, with celebrities such as Madonna, Britney Spears, and Kanye West, frequently wearing his unique designs.
Audigier created the wildly popular Ed Hardy watches brand in 2004. He was granted the exclusive rights to the Don Ed Hardy’s designs and he not only created a successful brand, but a lifestyle of street couture.
Ed Hardy watches supports numerous children’s charities, including Kids with Cancer, Friends and Helpers and the Special Olympics.