Jaeger-LeCoultre: “Making Time More Beautiful”

Jaeger-LeCoultre: “Making Time More Beautiful”

jaeger-lecoultreJaeger-LeCoultre is not only well-known for its fine skills in watch-making, the luxury watch producer is also known for its commitment to supporting a range of global causes associated with sustainable development. With this in mind, Jaeger-LeCoultre has entered into a three-year partnership with the UNESCO’s World Heritage Centre and with the International Herald Tribune to provide support for a number endangered sites of special scientific and cultural importance.

Through their ‘Making Time More Beautiful’ project, Jaeger-LeCoultre is not just thinking about making beautiful timepieces, it is using its international reputation to raise public awareness about the dangers and threats facing sites that are inscribed on the UNESCO World Heritage List. Their project is currently supporting 13 such sites all over the world, and these include:
– The Wadden Sea (The Netherlands, Denmark and Germany)
– Sian Ka’an (Mexico)
– Everglades National Park (United States)
– Aldabra Atoll (Seychelles)
– Venice (Italy)
– The Sundarbans (India)
– Valdes Peninsula (Argentina)
– Shiretoko (Japan)

As part of its partnership with UNESCO’s World Heritage Centre and the International Herald Tribune, Jaeger-LeCoultre organised their first on-line auction of a unique timepiece, the ‘Number 1’ prototype of the Master Compressor Extreme W-Alarm Tides of Time.

The auction raised the sum of £13,540, which has been donated to the Tubbataha Marine Park in the Philippines. This donation will enable the park to renew the radar system, needed to monitor the movement of ships in the park’s waters.

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