Photography brand IWC has opened a new photography exhibition which it collaborated on with renowned photographer Peter Lindbergh and a number of celebrities. The premiere of Peter Lindbergh’s Portofino exhibition took place at the historic Culver City Studios. The show was attended by celebrities such as Sylvester Stallone, Rachel Zoe and Rob Lowe. The pictures [...]
True enough: necessity is the mother of invention. But perhaps we fail to appreciate the degree to which necessity drove innovation in watchmaking so many centuries ago. Today, we count on our timepieces to do so much-and within such a small physical space. Not only do we expect them to be crafted from elegant, precious [...]
Fact: cool watches sell better, and there’s nothing out there that’s cooler than a fighter jet. IWC deserves commendation for its Pilot’s Watch Double Chronograph. It’s a piece that’s designed after one of the most iconic fighters of the century, the F-14 Tomcat. It’s important that firms go the extra mile to think of creative [...]
Let’s face it; the “Swiss” watch industry is an old industry. Notice that I didn’t use the adjective “antiquated” to describe it. Companies have continually innovated throughout the centuries, crafting increasingly sophisticated and precise pieces. But the environmental rate of innovation that of the macroeconomy, is even greater. There are cross-effects that come with the [...]
IWC Schaffhausen is already known for being a carbon dioxide neutral manufacturer. But the company has taken things one step further with its recent partnership with adventurer David de Rothschild. Leave it to them to find the perfect balance between adventure and environmentally friendly practices. De Rothschild voyaged over 8,000 miles across the Pacific Ocean [...]
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thank you for this great blog, as a watch e...