How do I know if my watch is genuine?

It’s not always easy to spot a fake watch but there are some things you can do to keep yourself distanced from knock offs and replicas.

ALWAYS make sure to buy from an authorised retailer. We cannot stress this enough. If a store or website is authorised, it means that all their watches come direct from the brand with the official warranty, box and paperwork. If a retailer is not authorised, you cannot guarantee that you are getting a genuine product and you will not be able to get the watch repaired by the official brand repair centre.

If you think you may have purchased a fake watch then get in touch with the brand. They will have records of all the models they sold to authorised retailers and will be able to tell you if your timepiece is one of their own.

Another thing that raises the red flag is unreasonably low prices and quick deals. All authorised dealers will display their watches with their full retail price alongside any sales that they may be having. But it is always worth checking the validity of the retailer before being sucked in by the massive discounts they are offering. Never be afraid to ask an authorised dealer if they are prepared to discount slightly even if they are not offering any discount on their website. Watch retailers love to hear from their customers and will often be willing to negotiate.

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