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Bremont’s Action Hero

in Bremont


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Some people are simply larger than life, so gutsy and extraordinary that they make the rest of us look like carbon copies of one another. These people get their own TV shows. They also become brand ambassadors. Meet British-born Bear Grylls. Grylls served as a paratrooper in the elite British Special Air Service. While in [...]

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Traser’s Long Life

in Traser


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Watches that come recommended from the field are much more likely to sell better with consumers. Companies that acquire sterling reputations over long periods of time spend less on marketing; the product is much more likely to sell itself. Watch manufacturer Traser recently put the focus on its H3 P 6502 Long Life. They featured [...]

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Corum and Loïck Peyron

in Corum

Besides building quality products and taking care of your customers, there’s another way to excel and build your brand: bring on a winner. The words of grizzled champions are worth a thousand favourable reviews. Corum’s currently pursuing this strategy. They recently brought on a certain officer in the French Legion as their newest ambassador: helmsman [...]

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The Wenger Advantage

in Designer watches, Wenger

I’ve seen a lot of watches, and a lot of creative applications for them, but for whatever reason, I’d never consciously come across what’s known as a “Yacht Timer.” Maybe it’s because only a few companies seem to manufacture them. In any event, they seem purpose-built, made to execute a single function with maximum precision. [...]

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BRM’s Next Champ

in B.R.M.


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Most Americans are familiar with the name Danica Patrick. After all, a female NASCAR driver is something very different and very unique. But perhaps we should all be learning the name Simona De Silvestro. She’s Swiss, and just 22 years old. Although she hasn’t made the switch to NASCAR, she’s excelled in a number of [...]

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