The Geneva Motor show, currently underway, is the seeting for the launch of the 2010 TAG Heuer Tesla Roadster, pictured here to the left. This one-of-a-kind collector’s car is the result of a worldwide partnership between the luxury Swiss watchmaker and the electric car manufacturer Tesla Motors to celebrate the 150th anniversary of TAG Heuer [...]
Of all the TAG watches, it has been their truly iconic Monaco that has always captured the attention of the fashion elite, designers and celebrities alike. British popstar Cheryl Cole is the latest a-list celebrity to endorse the legendary Monaco watch. Cheryl Cole joins the likes of Steve McQueen, Leonardo DiCaprio and Lewis Hamilton, all [...]
Last week TAG Heuer celebrated not one anniversary, but two of them. And in great style! On Wednesday, at the McLaren Technology Centre in Woking, England, TAG Heuer’s Ambassador Lewis Hamilton, the Vodafone McLaren Mercedes Team Principal Martin Whitmarsh, the McLaren Automotive Chairman Ron Dennis, TAG Heuer’s Honorary Chairman Jack Heuer, TAG Heuer CEO Jean-Christophe [...]
A month ago we blogged about the long-awaited TAG Heuer Monaco V4. Just to remind our readers the Monaco V4 is the world’s first watch with mechanical belt drives. Not surprisingly this watch is already turning heads. The Monaco V4 was one of three finalists in the Grand Prix de l’Horlogerie de Genève’s highly competitive [...]
TAG Heuer are well known for producing some of the most iconic of luxury sports watches. The most obvious of these is the Monaco, created in 1969 and made famous a year later when Steve McQueen chose to wear it in the classic car racing film Le Mans. These classic TAG watches have also been [...]
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