The inspiration behind the Seiko Ananta watches lies in the ancient art of Japanese sword-making. The Katana sword is not only admired for its effectiveness as a weapon, it is also highly prized for its artistry and beauty. These are the qualities that Seiko have brought to bare in their Ananta collection of luxury Spring [...]
December 2009 is not only an important anniversary for Seiko watches, but it is also the anniversary of a significant milestone in the history of watch-making technology. On 25 December 1969 the Quartz Astron (pictured left), presented in an 18 carat gold case and limited to 100 pieces, went on sale in Tokyo. The revolutionary [...]
The Seiko Watch Corporation has recently launched a new advertising campaign designed to tell the ‘Seiko Story’. The campaign centres around Seiko Ananta Collection, as well as four other elite collections, in an attempt to reposition Seiko as an accessible luxury watch brand. The Seiko Watch Corporation has a distinguished 128 year history of innovation [...]
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