The Seiko Watch Corporation has recently launched a new advertising campaign designed to tell the ‘Seiko Story’. The campaign centres around Seiko Ananta Collection, as well as four other elite collections, in an attempt to reposition Seiko as an accessible luxury watch brand.
The Seiko Watch Corporation has a distinguished 128 year history of innovation and refinement in mechanical watches. But they are usually only thought of as the watch makers who first marketed the quartz watch. And, while Seiko watches feature prominently in the medium-price range, many overlook their expertise in making high grade mechanical and spring drive watches, which are widely respected in the industry.
With a very slick, well researched advertising campaign, and stunning photography by the celebrated Belgian photographer Rene Clohse taken in Tenerife, northern France and Sweden, Seiko wants to remind us of their manufacturing integrity and product excellence.
Les Ouvriers du Paradis, a Paris-based agency specializing in the luxury brand arena, created the ‘Dedicated to Perfection’ campaign. This very bold theme demonstrates what drives Seiko to produce some of the best watches in the world.
Shu Yoshino, the General Manager of Seiko Watch Corporation’s Public Relations and Advertising department, said of the new campaign, “We think of this new campaign for Seiko as an important new invitation to watch connoisseurs to look afresh at Seiko.”
